Cookie Policy

This Cookie Policy explains how XRM Solutions UK("we", "our", "us") uses cookies and similar technologies when you visit our website.

As a cloud-first Microsoft Business Applications consultancy serving clients in the United Kingdom, European Union, and United States, we are committed to using cookies responsibly and transparently.

This policy should be read alongside our Privacy Policy.

Last updated: May 10, 2026

What Are Cookies?

Cookies are small text files placed on your device when you visit a website.

Cookies help websites:
  • Function properly
  • Improve user experience
  • Remember preferences
  • Analyse website performance
  • And support security and marketing activities

Cookies may be:
  • Session Cookies (deleted when you close your browser)
  • Persistent Cookies (stored until expiry or deletion)

Types of Cookies We Use

Stricly Necessary Cookies
These cookies are essential for the operation and security of our website.

They may be used for:
  • Page navigation
  • Security protection
  • Consent management
  • Load balancing
  • Authentication
  • Accessibility preferences

These cookies do not require consent under applicable law.

Performance and Analytics Cookies
These cookies help us understand how visitors use our website so we can improve performance and usability.

Examples may include:
  • Page visit statistics
  • Traffic sources
  • Browser/Device information
  • User interaction metrics
  • Website performance diagnostics

We may use analytics platforms such as:
  • Google Analytics
  • Microsoft Clarity
  • Or similar services

These cookies are only activated after consent where legally required.

Functional Cookies
These cookies enable enhanced website functionality and personalisation.

They may remember:
  • User preferences
  • Region or language settings
  • Accessibility options
  • Form progress
  • Embedded content preferences

Marketing and Advertising Cookies
These cookies may be used to:
  • Measure campaign effectiveness
  • Track conversions
  • Support remarketing activities
  • Personalise advertising

Examples may include:
  • LinkedIn Insight Tag
  • Microsoft Advertising
  • Google Ads Tracking
  • Other B2B marketing technologies.

These cookies are only used where consent has been provided.

Third-Party Cookies

Some cookies may be placed by third-party providers whose services appear on our website.

These may include:
  • Embedded Microsoft content
  • LinkedIn integrations
  • YouTube or Vimeo embeds
  • Analytics services
  • CRM and marketing platforms.

We do not control third-party cookies directly and recommend reviewing the relevant third-party privacy and cookie policies.

Microsoft Technologies

As a Microsoft Business Applications consultancy, our website and services may integrate with Microsoft technologies including:
  • Microsoft 365
  • Dynamics 365
  • Power Platform
  • Azure-hosted services
  • Microsoft Clarity

These services may use cookies or similar technologies for:
  • Authentication
  • Analytics
  • Diagnostics
  • Security
  • Embedded functionality

For additional information, please refer to:
Relevant entity:
  • Microsoft

Legal Basis for Using Cookies

Where required under applicable law including:
  • the UK GDPR
  • EU GDPR
  • and the Privacy and Electronic Communications Regulations (PECR)

We will obtain consent before placing non-essential cookies on your device.

You may withdraw or modify your consent preferences at any time.

International Data Transfers

Some cookie and analytics providers may process data outside the United Kingdom or European Economic Area.
Where international transfers occur, we implement appropriate safeguards including:
  • Standard Contractual Clauses (SCCs)
  • UK International Data Transfer Addendums (IDTAs)
  • Adequacy Decisions
  • Or equivalent lawful transfer mechanism

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect:
  • Legal changes
  • Technology updates
  • Changes to our services
  • Or changes to cookie usage

The latest version will always be available on this page